Sure, it will go into shops, sales and distribution but that first moment is gone, which makes it an extraordinarily painful and tragic thing.”īeing an emanation of love, although fleeting in form fashion has given rise to long-standing imageries, instilled heart-wrenching emotions and inspired generations of creatives. Clothing, on the other hand, has this horrendous thing: you gather a team, you put all your efforts in creating your line and then you send it out into the spotlight. Books, for example, are reprinted for hundreds of years. I started to understand that there’s something extraordinarily beautiful in the making of clothes as one of the creative art forms. I read that it was common for the audience to cry and it seemed slightly ridiculous – why would anyone cry for a piece of clothing? But as we progressed, the more shows we did, the closer we got to having this effect. When I first got into this I was reading about fashion shows.
“We wanted to have an impact on the outside world. As human beings, we are innately born with it.” Love is the primary essence that allows you to access originality and find your true self and the amazing thing is that we all have access to it. When inner displacement sets in, you lose your voice, your uniqueness, your sense of belonging. In this case, love can be a source of creativity but also a pillar of support. They actually say that it’s the ‘apocalypse of a generation’ people are feeling lost, removed from their center and have thus become more and more isolated. “We also wanted to tap into the power of love because we recently read a report that states that the level of FOMO has reached an all-time high. This syndrome leads to a compulsive need for interaction and a desire to always be in-the-know, achieved mainly through online technology, as well as strongly influences the way we perceive and use time. You can build up marketing tools, fashion shows and money making enterprises that sell clothes but if at the center of it all you don’t have a small group of people who absolutely and completely believe in the power of love and creativity, the whole system is bound to fall apart.īrooke Taylor also tackled the subject of FOMO (Fear Of Missing Out), one of the most widespread causes of social anxiety and depression among younger generations. Creating emotions through fabric is one of the most amazing things in the world. You are in a heightened state of mind where everything falls into place and feeds you. Love puts you in a condition of immense creativity and connectivity. Some cultures have 50 words for love, others just have one, but ultimately, as Mr Taylor pointed out, the real question is: What is love? Is it at the very root of creativity? Love is essential to the way the two communicate, create and connect with each other and the outside world. The brand currently operates in Paris, which is, after all, the city of romance and fashion.
We’re living in grim times – love is not top of the bill at the moment, so that is why we decided on this topic for our lecture”.īrooke Taylor and Nana Aganovich met 15 years ago in London and have been together ever since. We believe that this process is sidestepping an essential word, and that word is ‘love’. You’re being hit on all sides and encouraged to be creative but no-one really wants to talk about what being creative is. “There’s far more media than there used to be when we were younger. Become a ShopStyle member and get exclusive online clothes shopping deals and the highest cash-back savings powered by Rakuten.Is love still the essential source of creativity?
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